We recommend that you start on your branding and labeling first, as labels often have the longest turnaround. Once you have those things, the next step is to decide which service—or combination of services—you want to use for your product or line of products. Our standard in-house spirits have the shortest turnaround—as they are always on-hand—with customized spirits taking a little longer, as there is some product development that will need to be done first. We recommend that you think about the ABV (alcohol percentage) of your product as some spirits have legal requirements, but a general rule of thumb is somewhere between 40–45% depending on the spirit.
For customized spirits we also recommend that you carefully consider the flavor profile that you are looking for. We are happy to offer guidance and insight, but we want this spirit to be truly yours—a product of your own creativity. You will be completely involved in the development of your customized spirit as we need your feedback throughout the process. We also invite you to help distill and blend your first batch from start to finish.
The appearance of your bottle, label, cork, and seal is incredibly important. It’s what draws people in and is what we refer to it as “the first sip”. The appearance is what persuades them to try your spirit, and the quality of the contents is what makes them come back again—potentially creating a lifelong consumer. We are not a design company so we recommend that you take the time to find a solid brand creator to assist you in achieving the look and feel that is right for your brand. We are more than willing to help where we can and have contacts if you need.
We will send your information to help your brand creator develop a label that is compatible with our labeling equipment. We can apply a single label or a front and back label.
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