Grand Prize

Once annually for each of the next 10 years, you and a guest are entitles to:

1. Dinner at the Montauk Distillery Company.
2. A three hour cruise around Montauk on the Never Ends travel boat.
3. A 2-night/3-day double occupancy hotel room at the Gurney Hotel.

The prize will be awarded in the form of an exclusive Montauk Distillery Company Gold Card which will be active for 10 years (from date card is issued) during which time winner may use to book their dinner, cruise, and hotel stay. Winner must present their MDC gold card and matching identification to be eligible for any of the prizes listed above. 

Rules & Conditions




1. Overview and Timing: The Live the Montauk Life Treasure Hunt Scavenger Hunt Promotion (the “Promotion”) begins on June 17, 2023, at 1:00 P.M.ET and ends on September 1, 2023, at 1:00P.M. ET (the “Promotion Period”). Montauk Distilling Company computer is the official time-keeping device for the Promotion. By participating in the Promotion, each entrant agrees to comply with and abide by these official rules (“Official Rules”) and the decisions of Montauk Distilling Company, 24 E 2nd St Suite B, Riverhead, NY 11901 (the “Sponsor”), which shall be final and binding in all respects.

2. Eligibility: The Promotion is open to legal residents of the continental United States who reside in the state of New York, and who are at least twenty-one (21) years of age or older at the time of entry (the “Entrant” or “Participant”). Promotion may only be entered in or from the State of New York and participation (as defined below) originating from any other jurisdiction will not eligible. You are not authorized to participate in the Promotion if you are under 21 years of age and not domiciled within the State of New York. Employees of Sponsor, its advertising and promotional agencies, Decommoditized (“Administrator”), prize providers and their respective parent and affiliate companies (collectively, the “Promotion Entities”) as well as their immediate families (spouse, parent, child, sibling, and grandparent) and household members are not eligible to participate (whether related or not), as well as alcoholic beverage manufacturers, distributors, and retailers and employees of state or local alcohol beverage agencies are not eligible to participate. The Promotion is subject to all federal, state, and local laws and regulations and is void where prohibited. Winning the prize is contingent upon fulfilling all requirements set forth in the Official Rules, including, without limitation, the prize acceptance requirements set forth in Section 5 below. Sponsor reserves the right to conduct a background check on any potential prize winner and reserves the right in its sole discretion to disqualify any person based on such background check if Sponsor determines in its sole discretion that awarding the prize to such potential prize winner might reflect negatively on Sponsor or any of the Promotion Entities.

3. How to Participate: A Promotion overview will be posted on Sponsors official Instagram page on June 17, 2023, which will include the full Official Rules of the Promotion and the following link to the Registration Page. Entrants will be required to provide their first and last name, email address, age and confirmation of residency in order to participate and start collecting clues. Upon completing the registration requirements, the Entrant can download a treasure map to be used during the Promotion. To access social media posts and clues relating to the Promotion, Entrants must have an Instagram account. To sign up for a free Instagram account, visit Use of the Instagram platform and participation in this Promotion is subject to Meta- Instagram’s Terms of Use available at

During the Promotion Period, eligible individuals who have registered as detailed above (the “Entrant(s)”) may participate in the Promotion as follows:

  1. Sponsor will release a total of seven (7) clues (each leading to a Puzzle Piece) over the course of the Promotion Period.
  2. New clues will be released during the Promotion Period (via the Promotion Landing Page and via Instagram) and Entrants must follow the steps to solve each clue in order to obtain a “puzzle piece” and access to the next clue;
  3. Entrants will have to solve all of the clues to find all seven (7) Puzzle Pieces that are required to solve the puzzle;
  4. After solving and collecting all seven (7) Official Clues, the first Entrant who goes to the website, enters all seven (7) correct answers and answers one (1) final question on the website will be deemed the potential Winner (subject to verification and compliance with these Official Rules).
  5. Once the prize winner has been confirmed and validated, winner information will be posted on the Website and social media. No further submissions will be accepted.

Limitations: One registration per person/email address for the Promotion Period. Registrations will not be acknowledged or returned. Proof of registration or submission of an answer to a puzzle is not considered proof of delivery or receipt of entry.Any participant who submits a Puzzle Piece after the close of the Promotion Period, or who submits a Puzzle Piece that is not in compliance with these Official Rules including but not limited to site interference or tampering with clue distributionin any manner will not be given credit as a Clue Solved and will be deemed ineligible to win the prize. Any attempt by any participant to obtain more than the stated number of entries by using multiple/different email accounts, identities, registrations and logins, or any other methods will void that participant’s entries and that participant may be disqualified from the entire Promotion. Use of any automated system to participate is prohibited and will result in disqualification. In the event of a dispute as to any registration, the authorized account holder of the email account used to register will be deemed to be the entrant. The “authorized account holder” is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. The potential winner may be required to show proof of being the authorized account holder of the email address associated with the winning entry.

4. Winner Notification: On or about September 6, 2023, the potential winner will be notified via e-mail and phone using the contact information provided during entry. The potential winner will be required to sign and return an Affidavit of Eligibility/Liability Release and, where permitted by law, a Publicity Release (“Winner Documents”) within five (5) business days of date of issuance of prize notification. The potential winner may also be asked to agree to a Background Check in Sponsor’s sole discretion. If Sponsor is unable to contact the potential winner within five (5) business days of the initial attempt, or if the potential winner (i) fails to return all requested forms fully executed by the specified date, (ii) does not pass Sponsor’s background check (in its sole discretion), (iii) is found to be ineligible, (iv) fails to comply with these Official Rules, or (v) declines the prize for any reason, his/her place as the potential winner will be forfeited at Sponsor’s discretion, and an alternate potential winner may be identified. Sponsor shall have no liability for any winner notification that is lost, intercepted or not received by a potential winner for any reason. Sponsor, in its sole discretion, will attempt to contact up to three (3) alternate potential winners in accordance with the above procedure if the first potential winner does not meet the requirements above, after which the prize in question may go unawarded if it remains unclaimed.

5. Prize and Prize Acceptance Requirements: One (1) winner will receivea prize package which includes dinner for winner and one (1) guest at the Montauk Distillery Company once per year for ten (10) years, a three hour cruise around Montauk on theNever Ends travel boat once per year for ten (10) years and a 2-night/3-day double occupancy hotel room for winner and one (1) guest at the Gurney Hotel once per year for ten (10) years. The prize will be awarded in the form of one (1) exclusive Montauk Distillery Company Gold Card which will be active for ten (10) years (from date card is issued) during which time winner may use to book their dinner, cruise and hotel stay. The winnings associated with the card and how to access all benefits of the card will be posted on a private web page provided to the winner upon verification and validation on the Montauk Distillery Company website. The winner will be responsible for contacting their designated Montauk Distillery Company representative on an annual basis to schedule their yearly winning (dinner/cruise/hotel stay).Total approximate retail value (“ARV”) of the prize per year: $4,400 each year. The prize gift card is non-transferable and cannot be willed by the winner to a third party. Should the winner become unable to use or claim any portion of their prize, the card benefits will become invalid. Gift Card is subject to all stated terms and conditions printed on the private website provided to winner upon verification. Sponsor is not responsible for a lost or stolen prize. The winner is solely responsible for all applicable federal, state and local taxes for acceptance and use of the prize.  An IRS 1099 form will be issued to the winner yearly, based on actual amount expended not to exceed $4,400.00 per year. The winner will not receive any difference between the stated yearly amount and actual amount used. In addition, all other expenses (including but not limited to transportation) and costs associated with the acceptance or use of the prize that are not expressly specified in these Official Rules as being part of the prize are the sole responsibility of the winner. No cash or other substitute for the prize will be offered or permitted, except in the sole discretion of Sponsor and except as otherwise stated herein. Sponsor reserves the right to substitute the prize with another prize of equal or greater value. The prize consists of only those items specifically stated as part of the prize. Total ARV of the prize is $44,000 if all ten years of experiences are completed.

6. Entrant Release/Publicity: Acceptance of the prize shall be construed as and signify the winner’s agreement and consent that Sponsor may use the winner’s (and if applicable, their guest’s) name, voice, likeness and/or prize information, without limitation, for promotional purposes without further consideration, review, approval or payment, unless prohibited by law. By participating, entrants and winner release and agree to hold harmless Promotion Parties, Instagram, Inc., and each of their respective parent companies, affiliates, directors, employees, officers and agents from any and all liability, injury, loss or damage of any kind, including but not limited to personal injury or death, arising from or in connection with participation in the Promotion, or the awarding, receipt, possession, use or misuse of any prize and/or with respect to participation in any prize-related activity. By participating in this Promotion, entrants agree to be bound by the Official Rules and the decisions of Sponsor, which are final and binding in all respects.

7. General: Sponsor is not responsible for lost, late or invalid registrations nor for electronic transmission errors resulting in omission, interruption, deletion, defect, delay in operations or transmission, theft or destruction or unauthorized access to or alterations of registration information, clues and puzzle pieces, materials, or for technical, network, telephone equipment, electronic, computer, hardware or software malfunctions or limitations of any kind, or inaccurate transmissions of or failure to receive entry information by Sponsor or presenter on account of technical problems or traffic congestion on the Internet. Caution: Any attempt by any person to deliberately damage any website or undermine the legitimate operation of the Promotion is a violation of criminal and civil laws and should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent of the law. Sponsor is not responsible for any typographical or other error in printing, offering, announcement or administration of the Promotion.In the event there is a discrepancy or inconsistency between disclosures or other statements contained in any Promotion materials and these Official Rules, the Official Rules shall prevail, govern and control. Sponsor is not responsible for any typographical or other error in the printing of the offer, administration of the Promotion or in the announcement of the prize. All third-party names and trademarks are the property of their respective owners.

8. Right to Cancel: Sponsor reserves the right to cancel, terminate, modify, or suspend this Promotion if it is not capable of running it as planned, including for any causes beyond the control of Sponsor which affect administration, security, fairness, integrity or proper conduct of this Promotion. Sponsor reserves the right to disqualify any individual it finds tampering with the registration process, clues delivered, puzzles and/or operation of the Promotion. Sponsor reserves the right to correct typographical errors in any Promotion-related materials. Any use of automated devices to register, receive clues, obtain and/or submit puzzle pieces is prohibited and will cause disqualification.


9. Dispute Resolution, Mandatory Arbitration and Choice of Law/Jurisdiction: This Promotion is offered only in the State of New York. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the Entrants or the Promotion Entities in connection with the Promotion, shall be governed by, and construed in accordance with, the laws of the State of New York, without giving effect to any choice of law or conflict of law rules (whether of the State of New York or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of New York. The Promotion Entities’ failure to enforce any terms of these Official Rules shall not constitute a waiver of that or any other provision. By entering, Entrant agrees that whenever you have a disagreement with the Promotion Entities (individually or collectively) arising out of, connected to, or in any way related to the Promotion, the Official Rules, or the Privacy Policies, you will send a written notice to the Sponsor (“Demand”). Entrant agrees that the requirements of this Dispute Resolution Section, defined as paragraph 8 of these Official Rules (“Dispute Resolution Section”), will apply even to disagreements that may have arisen before Entrant accepted these Official Rules or the Privacy Policies. Entrant must send the Demand to the following address (the “Notice Address”): Montauk Distillery Company, 24 E. 2nd Street, Suite B, Riverhead, NY, 11901, Attention; Legal Department with a copy to Administrator at Decommoditized, 40 Lakeview Drive, Mastic Beach, NY 11951.Entrant agrees that Entrant will not take any legal action, including filing a lawsuit or demanding arbitration, until 10 business days after Entrant sends a Demand. This informal dispute resolution is in addition to, and does not waive, excuse, or supersede any pre-suit resolution process required by state or federal law before filing suit.

If the disagreement stated in the Demand is not resolved to Entrant’s satisfaction within 10 business days after it is received, and Entrant intends on taking legal action, Entrant agrees that it will file a demand for arbitration with the American Arbitration Association (the “Arbitrator”).  The Promotion Entities also agree that we will submit any and all disputes with Entrant to arbitration before the Arbitrator. This arbitration provision limits the ability of Entrant and the Promotional Entities to litigate claims in court and Entrant and Promotional Entities each agree to waive their respective rights to a jury trial.

For any such filing of a demand for arbitration, the Entrant must provide proper service under the rules of the Arbitrator and notice to the Notice Address may not be sufficient. If, for any reason, the American Arbitration Association is unable to conduct the arbitration, Entrant may file its case with any national arbitration company. The Arbitrator shall apply the AAA Consumer Arbitration Rules effective September 1, 2014, available at (and as may be amended) and as modified by the agreement to arbitrate in this Dispute Resolution Section. Entrant agrees that the Arbitrator will have sole and exclusive jurisdiction over any and all disputes arising out of or relating to the Promotion or any disputes with the Promotion Entities including, but not limited to, disputes as to the interpretation or application of this Dispute Resolution Section or the validity of the arbitration agreement herein.  The Arbitrator has authority to issue any and all remedies authorized by law, except that any requests for the remedy of public injunctive relief shall be brought in a court of competent jurisdiction. The Federal Arbitration Act allows for the enforcement of arbitration agreements and governs the interpretation and enforcement of the agreement to arbitrate. The place of arbitration shall be Riverhead, NY.

Entrant agrees that it will not file a class action or collective action against the Promotion Entities, and that Entrant will not participate in a class action or collective action against them. Entrant agrees that it will not join its claims to those of any other person. Notwithstanding any other provision in the Official Rules, or the Privacy Policies, if this class action waiver is adjudicated to be invalid by a court of competent jurisdiction, then the agreement to arbitrate is null and void, as though it were never entered into, and any arbitration dispute at that time will be dismissed without prejudice and may be refiled in court. Entrants irrevocably consent to the sole and exclusive jurisdiction of the state or federal courts of the State of New York located in the county of Suffolk for any action, suit or proceeding arising out of or relating to this Promotion.  Under no circumstances does Entrant or the Promotion Entities agree to class or collective procedures in arbitration or the joinder of claims in arbitration. The provisions of this Dispute Resolution Section shall survive conclusion, modification or termination of the Promotion and suspension, revocation, closure, modification, or amendments to the Official Rules, and any aspect of the relationship of Entrant or the Promotion Entities relating to or arising from participation in the Promotion.

10. Severability: If any term or provision of these Official Rules is found under the law to be invalid or unenforceable, then such specific term or provision shall be of no force and effect and shall be severed, and the remainder of these Official Rules shall continue in full force and effect.

11. Privacy: The Promotion Entities and their authorized agents will collect, use, and disclose the personal information you provide when you enter the Promotion for the purposes of administering the Promotion and prize fulfillment. By participating in this Promotion, Entrant consents to the collection, use, and disclosure of your personal information. Information collected from participants, including Entrant, is subject to Sponsor’s Privacy Policy, available at, and to Administrator’s Privacy Policy, available at, the “Privacy Policies”)

12. Winner’s List: To receive a copy of the winner’s list, available after September 30,2023, send an email with subject line: “Live the Montauk Life Treasure Scavenger Hunt Winner” to All such requests must be received by October 31, 2023.

This Promotion is in no way sponsored, endorsed or administered by, or associated with Meta.

Please drink Responsibly. Copyright © 2023 Montauk Distilling Co. All Rights Reserved.

Copyright 2023 Marden-Kane Inc.  All rights reserved.  Entrants are hereby authorized to copy these Official Rules on the condition that it will be for the Entrant’s personal use only.

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